At WeRize, we are creating a new category in Indian financial services space. We are building, India’s first socially distributed full stack financial services platform for families in small town India. The financial needs of small-town India have been largely underserved since traditional players and even fintechs are unable to properly serve this segment
We have raised $10.25Mn equity till series A from top tier global VC funds.
WeRize is a full-stack provider, both manufacturing and distributing a wide portfolio of customized credit, group insurance, and savings products for 100Mn lower-middle-class families and 300Mn individuals spread across the 4000+ towns . This $200 Billion annual market expects a very different product set as well as distribution model which traditional private banks, insurers, and mutual fund companies are unable to provide. The economics of these products as well as operating in small cities for traditional companies is unfeasible due to their high-cost branch-based distribution model.
Families living in small towns across India require high touch sales/after-sales service which can only be profitably provided using a social distribution model. The entire Indian fintech ecosystem is geared towards building do-it-yourself (DIY) apps that help customers choose the right financial products for themselves. However, this approach doesn’t work for small-town Indian families as they need high touch sales and after sales. Using the “Social Shopify of Finance” Tech platform, WeRize has enabled thousands of financially literate and digitally savvy freelancers in 1000+ cities to sell its financial products in their social circle. This solves both the trust issue as well as provides high-touch sales and after-sales services these customers need. The technology platform provided to these partners enables them to source business online and offline, recommend the right product to their customers as well as provide after-sales support.